Uh oh! Here comes another pram. Yikes - and a toddler too! It's yet another parent battling to do their Christmas shopping with kids in tow, writes Michelle Baraclough of www.childfriendly.com.au.
Do your staff know how to deal with an incoming mother and her tired kids? She wants to spend. She needs to spend.
So how do you and your staff ensure she spends her Christmas budget in your store, rather than walking out in frustration and going up the road to your competitor?
When a customer comes in to the store with children, it is often difficult to engage them in the sales process because they are distracted by their kids. Because some sales staff believe they won’t get a sale from a customer with kids in tow, parents can sometimes feel ignored or unwelcome.
Click here to read more from this Inside Retailing article: http://www.insideretailing.com.au/Latest/tabid/53/ID/7244/Take-customers-from-your-competitors-this-Christmas.aspx
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