My old mate Brian Finlayson from the New Zealand Retailers Association gives a timely reminder for this critical crowded time of the year:
“As we know, the silly season can bring out silly behaviour in shoppers who become stressed, tired and grumpy – but don’t let their behaviour be an excuse for sub-standard customer service.... Customers don’t need us, we need them!”
Brian has a regular column in the excellent ‘New Zealand Retail’ magazine. Whatever part of the world you are in, I thoroughly recommend a subscription to this monthly print magazine. I haven’t come across a retailer print magazine anywhere else in the world that beats it for excellent articles, interesting case studies and practical ideas complimented with great visuals. Get subscription details at www.retail.org.nz

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