Kevin Graff says that if you don’t have electronic gift cards you are losing sales. They are the easy option for time poor shoppers and are the solution for those hard to buy for friends and relatives.
And it’s wonderful from the retailers perspective. Less returns after Christmas and based on last year’s figures about 12% of the value of these gift cards won’t be redeemed PLUS people given a $50 or $25 gift card invariably spend more.
Debra Templar author of Jingle Bells Christmas Sells says that gift cards used to be something that was too impersonal but the trend to more attractive cards has really helped make them the gift of choice.
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