Here are some tips from Brian Walker, ‘The Retail Doctor’ in his regular column for www.insideretailing.com.au .
- Increase staff hours (This is not the time to reduce hours. It’s about maximizing sales opportunities)
- Ensure your staff are congregating around the customers not the register
- Ensure your best sales staff are refreshed and ready to play in the “Grand Final” of retail.
- Have daily ‘start up meetings’ to drive the sales goal for the day
- Put a promotional bag stuffer in each bag (Give customers a reason to visit you in Jan/Feb)
- Have staff targets with daily prizes for outstanding sales
- Lift your sales and service measurements and rewards
- Ensure your staff are congregating around the customers not the register (yes, he has listed this twice!).
- On selling:
- Have some fun with a Christmas theme for staff uniforms
- Do the morning store set up the night before (Have specialist people within the team do the non selling store set up and have sales people selling)
- Give those non-essential non selling tasks a rest through this period
- Ensure all new employees are ready to sell & know their stuff!
- Have back up staff plans to support your busiest stores in case you need to send back up in.
- Have a person selling and one processing sales (Christmas time only)
- Send out a daily fax/email highlighting the best staff performance
- In your busiest stores, place a meeter/greeter at the door
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