In an earlier posting we heard Human Marketing specialist and former award winning Canadian retailer, Donald Coopers’ wonderful story about Christmas Tree Man . In this posting he takes a hard-hitting look at Christmas bonuses.
“Paying your staff a bonus to coincide with the birth of a baby 2,000+ years ago makes absolutely no sense at all. There…I said it!
Jesus wasn’t even born on December 25th. Most scholars agree that he was born some time around March 21st. The Church cleverly chose December 25th to celebrate in order to tie in with an existing pagan festival of “the sun god” in an attempt to interest pagans in Christianity. This was probably the world’s first example of “stealth marketing”…but I digress.
So, why not give your staff a “First Day of Spring Bonus”, a “Halloween Bonus” or, better yet, a “Thanksgiving Bonus”?
Bonuses should be earned based on performance and not based on scripture, time of year or some manufactured holiday. If you want to give your staff a Christmas gift, that’s great…but it has nothing to do with performance. Give them a turkey, a box of cookies or a nativity scene hand painted in China.
Christmas Bonuses may be well-intentioned…but they’re mostly ineffective. To tie bonuses to performance, consider these 4 steps… Click here to continue reading this article.
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